THE CAMPAIGN

Building on the success of Fall 2016, this season's latest campaign enlists familiar talent as part of Anne Klein's evolving story. Shot again in New York’s iconic West Village, model Guinevere Van Seenus portrays everyday familiarities of a busy life – a morning coffee, a playful moment with children and hurried rush out the door.

image description Models Guinevere Van Seenus and Jack get silly on set.

The images, captured through the lens of photographer Annemarieke Van Drimmelen, share the first snapshot at the brand’s full product assortment, inspired by and designed for the needs of a modern woman’s busy life.

The pieces this season are colorful and vibrant. They are utilized to emphasize the energetic aura of the modern woman and to compliment her hectic lifestyle. LUDIVINE POIBLANC
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Stylist Ludivine Poiblanc makes final touches.
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Taking a break between shots.
This season we continued our story of the Anne Klein woman by adding more real elements of her life. We included moments of joy with her children, of solitude and contemplation on her own, and of her rushing to get home after a full day. Guinevere is such an amazing muse and our team captured beautifully these moments in a woman’s complicated life. She is trying to get through her day with grace and ease in clothes that make her feel good. It is that simple. SHARON LOMBARDO
image description Light dances between pieces from our Pre-Fall Collection.
See more behind the scenes moments here
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