Our Color of the Season
Delicate and the color of universal love, Pink is a sign of hope. It is a calming hue that inspires warm feelings of comfort. In fashion and mainstream culture, pink gained traction and allure around the 1960s—when public figures such as Jackie Kennedy and Marilyn Monroe donned it as a mark of luxury. In the 1980s it evolved to modern edginess through punk bands like The Ramones and The Clash. In more recent decades, the color has been embraced in different ways and across genders, representingthe powerof femininity and the universal human connection.
“There's a shared recognition that pink can be pretty and powerful”
As we embarked on our Spring Collection in 2020, we were inspired by the permanence and evolution of pink throughout history and itsrelevancy to our woman. We are in an era of personalized self-expression, but there is a distinct necessity to our shade of pink that evokes familiarity. We designed across our collection with the intention of manifesting this is our woman’s every day—tenderness, harmony, love, and inner peace.
"The 150-year-old notion of pink as synonym with fragile femininity brought forward by the West is being challenged. Pink is now having a 'cool' phase: It's hip, it's androgynous, it's strong. And it's here to stay."